Normally, if you want to have professional web designers custom build your site, you must be prepared to dish out at least a couple thousand Rands. These companies are established companies with physical locations, therefore they have to increase the amount they charge to pay off some overheads: office rent, designer’s wages, advertising costs and so on.

These people are often working from home so they do not have a high operation cost like that of a company. However, choose your web designer with care. Think about it, if you only need 5 simple pages to present some simple information, why waste thousand of Rands for it? Just spend a little time to sit down and do it yourself.

That is why I recoomend Site Build It as the best option if you want to make your website a success.

Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost.

After all, it wouldn’t make any sense to sell hard to a prospect only to find that they won’t be able to pay you when they want to. On the other hand, you will want to prove that you are a credible merchant.

Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.

Eliminate any chances of that to maximize your profits! I do not design in Flash for a number of reasons listed below but there is a time and a place for it I know…

Flash’s Actionscript opens up a vast field of possibilities. When you position your site elements in Flash, they will always appear as they are as long as the user has Flash Player installed. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real ‘movie files’ that are raster based and hence much larger in size.

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You’ll also have to put in additional work in redirecting the user to the Flash download page if he or she doesn’t have the player installed. If your content was presented in Flash, most search engines wouldn’t be able to index your content.

Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it.

It is very time consuming and therefore more expensive to develop. Your website is where your business resides — it’s like the headquarter of an offline company.

Make sure you have clear directions on the navigation of your website. They make your site load very slowly and more often than not they are very unnecessary.

This is important because a block of text that is too large will deter visitors from reading your content. Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.